Beaulieu of America (BOA)

Beaulieu of America (BOA)may be underfoot right now. One of the world’s top carpet manufacturers, Beaulieu offers floor covering products that include berber, commercial, and indoor/outdoor (nonwoven, turf) carpet. Chances are you may have had BOA underfoot at some point; the company is the third-largest carpet manufacturer. Major customers for its carpets include home improvement chains The Home Depot and Lowe’s Companies.

iSquared Communications began with Beaulieu helping design its 1996 Olympic Games advertising and publicity. The relationship blossomed from there and ultimately we helped them launch their Waverly Home and Laura Ashley lines of licensed, co-branded floor coverings.

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