Plastic Omnium Zarn

Plastic Omnium Zarn is the American subsidiary of a venerable French company that primarily manufactured trash receptacles for the home and business markets.

Management asked iSquared Communications to develop a public relations program around four key goals: 1) educate the marketplace on Zarn’s products, and its strong commitment to customer service and satisfaction; 2) build confidence between existing and prospective major account customers that Zarn should be the preferred provider for curbside waste containers; 3) create leads for its sales force; 4) foster the total identity and image of Zarn within its markets.

Targeting key publications in the industry, we launched a national publicity campaign that exceeded the customers greatest expectations.

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