iSquared Communications, Inc.


ID Builders

This “magnetic marketing” direct mail design was for ID Builders to promote its ability to mass-mail magnets with your company’s logo on it. The tagline - “Attract Customers with Magnetic Marketing” - was meant to emphasize the advantage of having your company’s name in front of the customer on a daily basis. Whether on a refrigerator or a filing cabinet, a magnet will deliver your message long after other marketing materials hit the trash can. Since the target delivery date was right before spring, a baseball theme was developed - “You may only get 1 pitch. Make it count!” - and the magnet had the local pro-team schedule printed on it.

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