iSquared Communications, Inc.


Westminster Ceramics

non-profit articleWestminster Ceramics is a mid-to-high end ceramic tile manufacturer specializing in the increasingly popular market for contemporary kitchen and bathroom wall designs.

Westminster brings several distinctive advantages to the market place. Its tiles are nearly one-third thicker than typical wall tile. This feature produces a stronger tile with a thickness that easily matches classic, old European style decoratives.

iSquared Communications was brought in to help them launch their new products at the 2003 Coverings Show in Orlando through a series of media interviews and new product releases. To highlight their upscale image, all Westminster personnel in the booth were attired in full black tie regalia. The reaction was just what the customer ordered!

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