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Case Study.8

Package design for Grand Lyon Enterprises’ Bordeaux Ketchup

Grand Lyon Enterprises

Grand Lyon Enterprises created a new ketchup product called Grand Lyon Bordeaux Ketchup and Grand Lyon Zinfandel Ketchup. We created the marketing theme, “Break Open A Bottle of the Good Stuff!,” the logos, packaging, point of sale, media ads, consumer coupons and other branding elements for the launch. We designed a publicity/promotional package with a product die cut in a formal box that held a single bottle of Grand Lyon like a wine bottle holder. This package contained information about Grand Lyon, its products and its distinctive approach to the food market.



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