iSquared Communications, Inc.


Case Study.4

Interior of the initial “Save the Date” seminar announcement

Strategic Benefit Solutions

Official embossed invitation to the event

When Strategic Benefit Solutions planned its annual meeting entitled “Wellness - a Healthy Approach to Sustainable Cost Management,” they called iSquared to help launch the event. To spread the word immediately to the targeted audience, we designed a clever “Save the Date” direct mail piece with a deep sea theme that tied the seminar’s focus on employee health to the host location at the Georgia Aquarium. The printed piece featured a torn page from a calendar with the date of the event floated on a life preserver in shark infested waters. A custom die was utilized to emulate a shark’s bite and the copy read “Take a Bite out of your company’s healthcare costs.” An embossed invitation with RSVP card and return envelope followed, along with a bag of theme-related “give-aways”, including a stress-reducing squeezable shark, water bottle, pedometer, lunch cooler and mouse pad with the SBS logo.

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